Yay! Now I can share the whole thing with you guys! Seriously, it was AMAZING. It may be 50 minutes long, but it is worth the long time. In case you need some motivation to watch/listen to the whole thing, I'll summarize some of my favorite points for you.
Our minds are always making connections. We are associational learners. For example- All chairs are different, yet whenever we see a chair we understand what it is. We don't have to relearn what a chair is every time we encounter a new one.
When we are angry, we are less likely to doubt ourselves. Danny Potter gave the example of a faucet. The hot tap is our emotions and the cold tap is our rational thought. The more emotional we are, the less rational we are, and vice versa.
Schema = a syllogistic figure = archetypes & tropes. Using schemas in our writing allows us to use associational descriptions to give our readers an image without over describing. He used the example of a girl with spiky heeled black boots and blue lipstick. That's 2 descriptors but you have an image of her in your head. If a descriptor is not important, delete it from your writing because your readers will either skim over it or put your book down. Our brains can only take in so much information at once.
The best way to keep a reader reading is by giving gaps in your writing, especially when they think they know the way to overcome the gap and you prove them wrong. But too many gaps will confuse the reader and they'll put it down. Give a new problem before solving the old one. Make sure your reader always has a reason to keep reading.
I can't explain what he says in the way he does. Probably because I'm not a psychologist. Watch the video, or listen to it while you're doing something else.
If I ever go back to school, I'll probably study psychology. I find this stuff fascinating.